07/02/12 AHFC Launches Facebook Contest for Pet Lovers
ANCHORAGE, ALASKA, July 2, 2012 - Alaska Housing Finance Corporation (AHFC) launched a Facebook contest to encourage Alaskans to upload photos of their pet from today through July 24th. After July 24th, participants will be asked to vote on all of the photographs entered, and the pet with the most votes will be illustrated in the next AHFC television ad.
The contest is part of an integrated marketing strategy that follows the lives of two fictional characters, Jen and Matt, who took the free AHFC HomeChoiceclass, got a First-Time Homebuyer loan from AHFC, and are enjoying the benefits of owning their own home. One of the benefits include the ability to choose any pet they want, which was a little more difficult to do before they purchased their home.
"This campaign is really reaching out to Alaskans who are potential first-time homebuyers," said Stacy Schubert, director of governmental affairs and public relations. "We want to make sure that they know about our HomeChoiceclass because it's free, open to everyone and provides invaluable information for first-time homebuyers. These are young people who are engaged in social media. They're a lot more likely to get the message on Facebook instead of traditional media."
AHFC's free HomeChoiceclass is offered across the state and gives homebuyers an overview of everything they need to know to make good decisions when buying a house. For more information, class schedules and an online signup visit the Workshops & Classes page.
To find out more about the Facebook contest or submit your pet picture in the contest go towww.facebook.com/JenandMatt.
Alaska Housing Finance Corporation (AHFC) is a self-supporting, public corporation with a long history of providing Alaskans access to safe, quality and affordable housing through home financing programs, energy efficiency and weatherization programs, senior housing and more. Since 1986, AHFC has contributed $1.9 billion to the State of Alaska's General Fund.